Swaad Ghar Ka — Recipe Reels
by Swaad Ghar Ka
About the brand
Who you'll be creating for
Restaurant-style masala, made in your kitchen
Swaad Ghar Ka makes small-batch, preservative-free masala blends inspired by regional Indian kitchens. Our 3 signature blends — Butter Masala, Kadhai and Biryani — turn everyday ingredients into a dish that tastes like it came from your favourite restaurant.
We're looking for food creators to cook one blend on camera and show that first, mouth-watering bite.
- 3 signature blends: Butter Masala, Kadhai, Biryani
- Zero preservatives, ground in small batches
- One pack = one full family meal
- Ready in under 20 minutes
The creative brief
What the brand wants you to make
Cook one of our 3 signature masala blends on camera and show the final plate. Fun, fast, mouth-watering reels that make people hungry.
Please match the look of and the edit pace of . Tap any highlighted asset to preview, download and reuse it in your edit.
- 1 vertical reel (9:16) cooking one blend start-to-finish — reference edit:
- Clear hero shot of the final plated dish
- Show the pack on camera at least once
- How quick and fool-proof the blend is
- The 'restaurant taste at home' moment
- No preservatives / real spices angle
Brand assets & inspiration
Reference footage, product shots and example reels — preview, download, or reference in your edit
Tip: assets are referenced inline in the brief and scripts below — click a chip to jump straight to that file.
Sample scripts
Ready-to-shoot scripts from the brand — remix them in your voice
“POV: you made butter chicken better than your favourite restaurant 🤯”
- Open on the raw ingredients + the Swaad pack.
- Quick cuts: onion-tomato base, add the Butter Masala blend, the gravy turns glossy.
- Add paneer/chicken, simmer, cream swirl.
- Plate it, tear naan, dip, first bite + reaction.
- End: 'One pack, one dinner, zero preservatives. Swaad Ghar Ka.'
Match the vibe of .
“3 dinners your family will fight over 👀”
Rapid montage cooking all three blends into three dishes. Text overlay names each dish. Finish on a full table spread and the line: 'Pick your Swaad.'
Do's & Don'ts
Keep it approvable
- Shoot in natural light with close-up sizzle shots
- Show a genuine first-bite reaction
- Keep the pack label readable
- Don't compare or name competitor brands
- Don't add other masala brands in the same reel
- Avoid heavy filters that change the food colour
Rules & requirements
Follow these to get approved
Post on any one of these — your choice.
Your submissions
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