Glow Theory — GRWM Reels
by Glow Theory
About the brand
Who you'll be creating for
A 4-step routine for real, lit-from-within skin
Glow Theory is a minimal 4-step skincare routine built for Indian skin and weather. We want natural-light GRWM reels that show real skin and a genuine before → after glow.
- 4 steps: Cleanse, Vitamin-C, Moisturise, SPF
- Fragrance-free, dermat-tested
- Built for humid Indian weather
- Cruelty-free
The creative brief
What the brand wants you to make
A get-ready-with-me featuring our 4-step routine. Natural light, real skin, clear before/after glow.
Please match the look of and the edit pace of . Tap any highlighted asset to preview, download and reuse it in your edit.
- GRWM reel using all 4 steps in order — reference edit:
- A close-up of skin before and after
- Natural lighting, minimal filter
- How each step feels on skin
- The no-makeup glow result
- SPF is non-negotiable
Brand assets & inspiration
Reference footage, product shots and example reels — preview, download, or reference in your edit
Tip: assets are referenced inline in the brief and scripts below — click a chip to jump straight to that file.
Sample scripts
Ready-to-shoot scripts from the brand — remix them in your voice
“get ready with me for skin that doesn't need a filter ✨”
Bare-skin close-up → apply Step 1–4 with soft ASMR sounds and captions → mist → final glow close-up next to the bare-skin clip. End on the kit.
Match the vibe of .
Do's & Don'ts
Keep it approvable
- Show real skin texture
- Use natural light
- Apply steps in the correct order
- Don't heavily airbrush skin
- No 'cures acne' claims
- Don't skip the SPF step
Rules & requirements
Follow these to get approved
Your submissions
Content you've submitted to this deal
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